We are a small, creatively led animation studio based in Auckland, New Zealand. We specialise in designing and crafting unique, high quality motion graphics and animation solutions for our clients in advertising, broadcasting and film.

Forty winks in thirty seconds

Posted: October 27th, 2009 |

Sleepyhead_Frames

It took a while, but finally we can unveil our new animated spot for Sleepyhead Beds. Sanctuary is Sleepyhead’s new luxury bed range, and our job was to create a rich, sumptuous dream world you’ll want to return to every night. The ad features a magical landscape of mountains, meadows and waterfalls, populated by exotic flowers, fantails and even flamingos. The finished ad employs a combination of 2D and 2D animation techniques, along with live-action components and was written by Andrew Mitchell at Auckland agency Magnet, and Art Directed by Lorenz Perry of SplinterGroup. Animation and Direction duties were shared betwwn DMG’s Linds Redding and Dan Short.

Case Study: The making of Sanctuary

If you’d like to learn more about how we made the Sleepyhead Sanctary ad, we’ve written a detailed case history of the job discribing the entire production process and illustrated with storyboards, screen grabs and photos. Read it here…

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Watch the video

One Comment on “Forty winks in thirty seconds”

  1. 1: Linds said at 6:41 pm on March 16th, 2010:

    Of course! We wrote this so that people could learn from our experience and mistakes. We’d appreciate a link to our website though.

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